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12/26/2020 ·

Why you need a marketing plan.

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Happy Monday! I am going to start a thing where I chat about marketing ideas on Mondays. Think of any of the latest products you purchased- every single one of those companies has a marketing plan (likely a solid one if you bought from them) but I have noticed that many creative professionals do NOT have a marketing plan. The main marketing plan seems to be: post on Instagram and sit on hands & wait. NOT a great plan!
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The craziest part about this is that photographers have a massive leg up on other business owners because the work you produce can be immediately turned into your content- lucky duck! Most business owners have to pay for that additional step. So this initial post is about the mindset shift that you need to enter to see yourself as a marketer. Many photographers are shooting things they do not love and do not want to book more of but feel obligated to show a pic from every session. Your clients do not control your marketing strategy so stop promising sneak peeks if you don’t want to give them. If you do not have the type of imagery you want to shoot, you’ll need to create it- which you can easily do since you have a wonderful creative brain AND a camera.
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From there, you need to focus your whole marketing message on getting new and existing clients to hire you- be helpful, be clear, let them get to know you. Then you need to repurpose content per platform (Instagram will differ from FB & Pinterest & blog). One great shoot can be repurposed a ton of different ways! You are a content creator and marketer as much as an artist. You can hire marketing out if you don’t love it, but I think a solid plan needs to be in place. If you don’t have a marketing plan, you WILL hold yourself back.
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Show up with the work you love, show up a lot & be helpful. There has never been a better time, visibility wise, to be a creative entrepreneur- so craft a plan and go get em.💫

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This baby and I feel the exact same about the fact This baby and I feel the exact same about the fact that spring showed up for one day in the PNW and then promptly sucked back into the sky and turned back into rain.
I asked in stories a few days ago what everyone wa I asked in stories a few days ago what everyone was struggling with when it comes to content creating. The most popular answer was: overwhelm!
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So! I made a 5 Day Content Planning Guide for you! You can grab it in the link in my profile. It will help you:
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•define your content pillars
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•the ven diagram of perfect content
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•your emotional content pillars
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•where to put which type of content
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•a place to gather content ideas
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•and a guide to plan out 5 days at a time!
I just announced that my in person mentoring oppor I just announced that my in person mentoring opportunity application is open!
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This mentoring opportunity will last from 10am-9pm (because we will be shooting a sunset session together).
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This opportunity will include a review of the following:
-your goals 
-your work
-your marketing messaging
-your client processes
-editing
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And help you:
-streamline your client experience
-create a marketing plan
-make more money doing this thing you love so much 🔥
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All of this will take place in a very relaxed, one on one (or two on one), silly, fun (yes we will laugh) atmosphere at the lovely @dahliabluffcottage
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Link to apply is in my bio!
Last night, my ch chat focused on incorporating th Last night, my ch chat focused on incorporating the storybrand framework into a family photography marketing strategy.
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Also- I asked in stories what else you are struggling with content wise- so I’d love to hear if you want to pop up there.
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The overview of the chat was as follows:
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This marketing framework is: market as though your client is a hero who has a problem that needs solving and you are the guide who will help them get there.
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So often we market in way that positions our brand as the hero so this transition can take a bit of thought work.
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First step: map your client journey and see where you may be losing people. None of this will be effective if you have a process where a client cannot reach a destination (book a session, contact me, get on an email list).
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Marketing as the guide helps build client trust, allows the client to get to know you, eliminates confusion, connect easily with you and grow along with your business.
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To identify what your hero client might be struggling with before booking you- ask them, look through common email questions or look through your reviews and figure out which problems you solved for great session results.
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Stuck? Comment below or shoot me a DM! ✨🥰✨
Counting down the days until these mountains open! Counting down the days until these mountains open!
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Tomorrow at 10am, @beccajeanphotography and I will be chatting about all things maternity photography on clubhouse! Come say hi!
I’m putting together an opportunity to mentor in I’m putting together an opportunity to mentor in person with me in May. The day will start with a one on one deep dive at @dahliabluffcottage and end with a sunset session.
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I’m working through the logistics of this. I think it’ll be one on one or two on one and a negative COVID test will be required.
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If this is something that interests you- shoot me a DM!  Not sure yet on cost.
Last year, I did this super fun vow renewal (with Last year, I did this super fun vow renewal (with kiddos present) with @lizdenfeld!
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Since then, a handful of you have reached out to do something similar!
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I’m totally down to do a few of these a year as long as your kiddos come along as well ✨

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