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01/28/2020 ·

Top things I did to see more success as a creative

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I was looking back over the last three years of doing this work full time and saw that this year I’ll be making 50k more a year than that first full-time year three years ago (was part-time before that).
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I don’t say that to brag, I share to encourage you to treat your creative endeavor like a business and to show you what is possible. It’s exciting for me because I doubt I could have received a 50k a year increase in pay at a 9-5 job in that timeframe.
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Here are the things I think led to the increase:
1. Luck- the economy has been humming along at a nice clip, which makes it easier for families to spend money on extras. I want to mention this first but I think even in a worse economy, the following things would have kept my business busier than ever before.
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2. Created a specific niche. When you have low prices, you can be the photographer of one and all. Once you want to raise prices, it really helps to have a clear niche. It makes it so much easier for others to refer you and for new clients to trust you.
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3. Raise your prices. Mine have gone up by hundreds of dollars in those three years.
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4. I made it really easy to book me. I look at a lot of photographer websites and man a lot of you make it hard to book you! Look through your process and simplfy!
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5. Focused on becoming as productive as I could be in the hours I had to work. Scrolling Instagram is NOT work, it feels like work (probably bc it is making you feel shitty) but it’s not a productive action. Doing tasks that directly lead more income are my favorite tasks.🙌🏻
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6. Stop Comparing! It’s a bad road that never ends anywhere good. Feel yourself comparing? Put down your phone.
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7. Finally, I learned this: my emotions are the direct result of my thoughts. If I am facing something new, I can either think it’s scary and be scared or think it’s exciting and try.
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Next year, I am hoping to put out some really helpful resources for photographers for one reason: nothing excites me more than women killing it financially. 💪🏻
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Here’s to 2020 💫

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fionamargo

Fiona: Seattle Family Photographer • Marketing Educator
My summer (beyond studio work: milestone minis, se My summer (beyond studio work: milestone minis, seniors, newborn and branding) is pretty much booked out. BUT I will be doing Mt. Baker half sessions for a select few days this summer.
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These aren’t sunset sessions but the hour just before which is still beautiful up there.
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Keep an eye out 🏔️ ❤️
While you all post your amazing ai landscape dupes While you all post your amazing ai landscape dupes, I’m gonna show the true power of ai 
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#aiphotoshop #photoshop #adobeai
This private flower field is now a Kitsap county s This private flower field is now a Kitsap county session location option while these amazing flowers are still blooming.
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I’m going to be doing 3 half sessions at this spot- let me know if you want one 🌼
I’ve known this mama since she was born and now I’ve known this mama since she was born and now she’s about to have her third little one. The way photography has weaved together so many of my life stories together is a great joy.
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Bainbridge Island Family Photographer | Seattle Family Photographer | PNW Adventure Family Photographer
Swipe through for an alternative view on the email Swipe through for an alternative view on the email list. Popping a “join my newsletter” dinglehopper on your website will no longer cut it.
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Email is a marketing tool. It will require a bit of effort at first but it’s well worth it bc it’s a marketing channel you OWN - just like your website.
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If ole Zuck decided to turn this platform into virtual reality poop show filled with ai chat bots, you have no say.
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But you DO have a say in what you email to real, local humans in your town.
Still dreaming of this location ☀️ Still dreaming of this location ☀️
Hi. I know I’ve been experimenting with a ton of Hi. I know I’ve been experimenting with a ton of different ways to learn with me when I comes to marketing but I’ve been looking for the way that results in the most clear transformation (from underbooked + overlooked to booked + happy).
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It’s been super fun to watch people go through the course buttttttt I see (yes- I watch your stuff 🤓 👀) very little substantial change and that’s because change is scary AF.
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Most of you need and want a bit of handholding. Thus the idea of a one-on-one three week marketing mentorship was born.
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We will have one in-person (come work with me at studio Margo) or zoom followed by a week of Voxer support (walkie talkie app) so you have someone to workout the mindset shifts followed by a final in person or zoom meeting to write out a long-term plan.
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The goal is get you to a place where you are confidently, regularly taking marketing  action that moves in the needle in bookings on the calendar.
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I’d like to do as many of these as possible before my girls get out of school for summer so they are priced accordingly.
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Prices on these will go up so snag one ASAP. I can’t wait to help you! DM if you have any questions.
Back by popular demand! - Family Photographer Picn Back by popular demand!
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Family Photographer Picnic Take 2! June 27th.
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If you came before, you can come again and bring a friend!
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DM for deets.
Happy maternity photos are my favorite 🤩 Happy maternity photos are my favorite 🤩
Have been absolutely loving all these sessions, co Have been absolutely loving all these sessions, considering going back one more time before I get too busy. Maybe next week?
Oh, happy photographer heart ❤️ Oh, happy photographer heart ❤️
A dreamy night with this lovely mama A dreamy night with this lovely mama
Little loves snuggled up in their safest places Little loves snuggled up in their safest places
That new baby love - - Bainbridge Island Newborn That new baby love 
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Bainbridge Island Newborn Photographer | Seattle Newborn Photographer | PNW Newborn Photographer 

#seattlenewbornphotographer #bainbridgeisland
Tiny little piano fingers Tiny little piano fingers
We are at a unique spot seasonally- half way throu We are at a unique spot seasonally- half way through Spring, summer is 6ish weeks away.
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That means we can do a few things in our marketing:
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1. Start talking about Summer sessions if you haven’t already
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2. Take stock of how Spring is going. Have you hit your session goals? If not, what do you need for a better Spring next year?
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Here’s an example: this year you hoped to do wildflower sessions but you under booked them and now don’t have content for 2024 spring. Go get that content and HOLD on to it for next year.
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3. Follow your emotions: at what point during this season did you feel excited and full of creative energy? At what point did you feel burned out and resentful? Write it down. You’ll forget 9 months from now if you don’t document it.
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🎧 for more.
I have a weird obsession with hills like this wher I have a weird obsession with hills like this where the sky takes up the majority of the frame
‘Twas a bit windy last night but look at this be ‘Twas a bit windy last night but look at this beautiful mama 🥰
A little wildflower magic is good for the soul. I A little wildflower magic is good for the soul. I have two half session spots left for this location (one this week, one next).
If you want to be a better marketer, you should pr If you want to be a better marketer, you should probably NOT rebrand. 
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More often than not, a rebrand is a little wall you’re building to hide behind so you don’t do what you ACTUALLY need to do which is… try and fail a bunch of times until suddenly you’re sailing along a fairly smooth river you’ve slowly built for yourself through action.
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Why don’t we try things?
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Our silly thoughts, of course!
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Making a new logo is a whole lot less scary than 
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REJECTION 🔥
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A REEL WITH 3 VIEWS 🔥🔥
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POSTING ABOUT SESSIONS ONCE AND NO ONE BOOKING 🔥🔥🔥🔥🙈
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Massive hint: that smooth sailing river of consistent clients? It’s built by your numerous and seemingly never ending fails of epic magnitude.
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If you’re stuck- try shit.
If you’re sad- try shit.
If you’re worried, try shit.
If you’re happy and you know it, try shit.
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Marketing is the stage for your business. People want to see you, hear from you, learn from you. Stand on the stage and see what they like best and what feels best to you.
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Far, far too much stays locked in your head and quiet. It feels like your busy with marketing ideas, but how many are TRYING?
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One of my favorite things that happened last week jn Mini Marketing School was working through different ideas until a student had a brand new way to talk about her business. That’s a step. A step can be followed by another and a another but if you keep your feet cemented in the ground out of fear or judgment or worry or indecision, your beautiful budding business stays stuck too. 
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It’s not fonts or websites or logos or presets or perfect dresses.
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It’s action.
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That’s the secret.
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