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Summer Marketing Planner
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All you need is good light and emotion. And tea. Must have tea.

Last night we found fall in the mountains 😍😍

Last night we found fall in the mountains 😍😍

One of my favorite mama dresses of the year. ☺️

A huge part of the work we will be doing in the Fa

A huge part of the work we will be doing in the Family Photographer Marketing Society is based around serving those who are already tuned in.
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The social media game has been allllll about the chase for far too long. In case you don’t know, a massive following doesn’t equal success or profit or happiness.
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Some of you have the dream and you don’t even know it. Picture yourself standing on a stage. Suddenly, people start pouring into the room. 100 people, 200 people, 300 people… HOLY SHIT. All these people here to see you and see what you have to say! Amazing and scary. While you are standing in front of those fans of yours, would you walk off the stage, out of the auditorium and start asking more people on the street to come in before you start talking to the people ALREADY in the room? No. You would be delighted as a business owner to speak to the people already watching you.
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Five super fans can fill your entire calendar for a season. 2500 people who are scattered all over the country who don’t live near you, care about you or ever want to hire you certainly don’t fill your calendar. But somehow, we pour energy into the 2500 instead of absolutely delighting, speaking to and problem solving for the super fan 5.
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So if you switch up ONE thing for 2022 when it comes to marketing, pour your effort into the people who already love you, trust you and clap for you. Delighting those people will do more for your business than achieving the elusive 10k swipe up status.

Since the mountain was *frigid* last night, I’m

Since the mountain was *frigid* last night, I’m sad to admit these warm mountain nights are gone until 2022. If you have a session coming up with me in 2021, invest in a good, stylish sweater! 🥶 🧥

Making changes to your business, such as setting n

Making changes to your business, such as setting new boundaries with clients…
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Example- “no, I’m not going to turn this session into a mini just because you only need “one” photo.”
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“No, your entire extended family cannot show up at no additional cost.”
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“No- we cannot reshoot for free because you were 45 minutes late.”
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Or even the very scary “I’m not offering holiday minis this year”👀👀
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It is scary but oh so worth it to draw a line in the sand. Even if everyone around you seems to be “killing it” with fall sessions, keep your own emotions as your priority.
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“Before you tell yourself that you have no right to invent this or improve that, remind yourself that the person before you had no right but did it anyway.” -Seth Godin

Kiddo pile! - AVAILABILITY UPDATE: - No 2021 full

Kiddo pile!
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AVAILABILITY UPDATE:
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No 2021 full sessions left.
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4 baker half sessions (one Sunday- sept 19th, the rest are weekdays)
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Snow minis! Dates have yet to be announced- those won’t be done in time for Christmas cards.
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While we may get another warm spell, the PNW is heading into a cold spell! Yay for sweaters and warm cups of tea. ☕️ 🍁 🧥

Under one week until the doors of the Family Photo

Under one week until the doors of the Family Photograhy Marketing Society open!
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Doing new things is scary- if you started a business, you know the feeling. It’s hard not to worry or overthink.
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But it feels really good knowing that this community has the potential to be a super helpful, educational and friendly place for creative business owners who often do the hard work of marketing alone.
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This quote by Seth Godin is the foundation of the Society- and I know it’s true because switching my mindset to be the type of creator who is focused on magic and stories absolutely changed my business!
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Hope to see some of you in the Society next Monday!

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