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For Family Photographers who want to build a trusted, booked brand!

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All you need is good light and emotion. And tea. Must have tea.

fionamargo

I see a few newborn sessions on the books 😍 - N

I see a few newborn sessions on the books 😍
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Newborn shoots with me are low key affairs. We don’t do posing with the baby, we don’t mind when older siblings are a bit shy at first, we make sure baby is as content as possible and we definitely use treats to get pups in close for a sniff 🐶 👶🏻 ❤️

Black Friday Sales can be a powerful tool for us f

Completely obsessed with this blurry first shot of

Completely obsessed with this blurry first shot of this session.
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As I announced in stories, I’m looking for a maternity model call up in the snowy mountains. Ideally, a mama who can meet me up there in December or early Jan, who has one small kiddo who can be in a few, and then a few solo shots.
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❄️must have chains
❄️be ok with mountain roads
❄️open to styling help
❄️location is in port angeles wa

Happy Small Business Saturday! - If you are worrie

Happy Small Business Saturday!
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If you are worried about booking in 2023 or want to expand OFF instagram or come up with an actual marketing plan, let’s chat over zoom!
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Prior to our appointment, I’ll review your current marketing and together we will come up with a marketing plan that leads you to more trusting, enthusiastic clients!
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Grab a spot for $75 off with code GOALS

Since I’m sure I’ll see some new faces through

Since I’m sure I’ll see some new faces through the Black Friday sale, I’d thought I’d do a little intro post!
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I’ve been a family photographer for 11 years, a mom to two girls (Elle 12, Brynn 11), been with my husband since I was a wee 16 year old, live on an island near Seattle, love helping women family photographers market their businesses effectively and love this floof (Rooney) too.
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I’d like to think working with me as your photographer is pretty fun. I’m really outgoing and really never grew up much myself. I am extremely short- clocking in at a meager 4 feet and 11 inches. BUT I make up for it by bringing a step stool our session 👀.
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I love driving on terrifying mountain roads whilst listening to murder podcasts 🔪. I also enjoy trying to murder myself in the gym. You’ll find me annoying the shit out of everyone sprinting loudly on the treadmill.
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Other things I enjoy: scaring my husband, drinking tea, buying and losing planners, looking at cool airbnbs all over the world, being scared of flying (why are there so many strange noises), playing soccer on a mom’s team, rolling around on a skateboard horribly, snowboarding decently, solo hiking in the mountains, writing lists, eating pomegranates by exploding the seeds allllllll over my couch which surely never annoys my husband who watches me judgmentally over his mustache, driving around looking at houses, randomly crying listening to my sad song playlist, basking in the natural light of my studio, dressing like a 13 year old emo child, going on long drives, speaking in horrible British accents and eating taco salad.
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I am in an enneagram 8w7, which means we can make business plans together while snort laughing.
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My ideal session is quick, fun, playful, snuggly and in pretty light. My ideal client is anyone who thinks that ^ sounds fun.
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Nice to meet you 🤝
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📷: @amynielsonphoto

Let’s talk templates! I made this little templat

Let’s talk templates! I made this little template in Canva and I’ve been creating a lot of content from my sessions so I can easily share on multiple marketing channels.
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One of the things that will stop you from achieving your marketing goals (and thus your visibility/business goals) is overwhelm.
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You know you need to show what you’d like to book in the next 6 weeks to 3 months but the process is even starting is overwhelm.
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The answer here is systems + habits. I’m this case, obtain a template (a system) and make a habit of placing the photos from your sessions into right after you deliver the gallery (habit) so you set future you up for success.

Listed in these slides will be my main session off

2022 was pretty good ❤️

2022 was pretty good ❤️

Sweet little session with this cute trio! As I men

Sweet little session with this cute trio! As I mentioned before, I have decided that milestone (6 months, 9 months and one year), newborns and motherhood will be my focus in the studio. Bring all the babies!

Reminder to do a few more eastern WA sessions in 2

Reminder to do a few more eastern WA sessions in 2023😍

How to save a bit of sky detail :)

How to save a bit of sky detail :)

First newborn session in the studio was a bit like

First newborn session in the studio was a bit like a dream 😍
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To celebrate the studio opening, I’m offering $100 off with code BABY through January 31st. Link to book in bio or at my websites under book online

Sometimes as family photographers, we feel persona

Sometimes as family photographers, we feel personally victimized by Regina George (Regina George = Fall clients who are less than ideal because they are chasing a holiday card image rather than US as photographers).
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To be clear, this is not the fault of the client. This is the fault of the photographer (so sorry to tell you, stick with me tho).
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When you, as a photographer, buy into this holiday hype - you forget about your policies, best practices, boundaries and the word NO. If you are in scarcity mindset yourself around Fall sessions (you need the income, you don’t want to let people down, you are scared of x,y,z) you might lose the artist part of your business from September through November. This is a messaging choice.
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Now that I have my studio and my flower wall, I’m enjoying participating in the Holiday Photo Frenzy ™️ because it’s on my terms.
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My artistry, vision and terms are still being respected. I’m working with clients as a partner who helps them achieve what they desire. I am NOT a “service provider” they can kick around.
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If you are feeling kicked around, grab some behind the scenes footage now from your ideal sessions and run Fall 2023 marketing how you should run every season: build up to the season, outline your offering, market educational + supportive content so the clients whose vision aligns are attracted, stay firm in your boundaries and find yourself NOT feeling punched in the face by Fall.
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That ideal Fall is up to you. Could be minis, full sessions, themed sessions or you can opt out of anything holiday related. All of those ideals need education on your part or you’ll just keep attracting people who want one Holiday image.
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You need to do a little work now, though. Instead of approaching next Fall with dread, come armed with trusted behind the scenes content of what is working right now so that the right clients lean in and the wrong ones fall away.
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Swipe to see some behind the scenes ideas!

5 month olds have become regulars here at studio m

5 month olds have become regulars here at studio margo and I’m not mad about it 😍

Hi! Are you feeling stuck with marketing and/or vi $Hi! Are you feeling stuck with marketing and/or visibility? Would you like to do a marketing experiment with me? Sure you do, it’s not scary, it’s just a November Creator Over Consumer Marketing Challenge issued by your friendly neighborhood Fiona. - You, like me, likely only have limited hours you can spend marketing your business online. Often, because we are unsure what we are even trying to say, we spend our precious marketing hours like this: post a pic with a semi boring caption, refresh IG, trusted Tiffany has liked it ✅… Refresh again, a trickle of likes maybe a comment 🥺. Refresh. Scroll. Feel lovely feelings of comparison, self-doubt, fear, crippling anxiety (maybe all at once, maybe they too trickle in). Bottom line: IT’S NOT GOING GREAT AND WE FEEL LIKE CRUSTY DINGLEBERRIES. 🫘 - May I offer a suggestion? First, figure out what the hell you are trying to say on here. What’s coming up? Black Friday sale, opening of your 2023 calendar, mini sessions? Why do you need and/or want to book in the next 3 weeks to 3 months? That’s an excellent place to start. - Second, make sure someone who wants those things we listed above can get to them.. can they book online, contact you, fly you a carrier pigeon? Make sure the thing they want (a session with you, a waitlist, etc) can be achieved easily. - Third, and here’s the challenge part, any time in the month of November that you arrive on this app (or any social media app) you are operating from a creator mindset NOT a consumer. Mindless scrolling? No. Mindless refreshing? No. Mindlessly and/or sadly devolving into a pile of mush because HER sessions are so much more (insert untrue and unhelpful statement here) than yours? No. - You are posting, replying to comments, answering dms and then poof, you are gone like a fart in the wind. A solid social media marketing plan can take a fraction of your life. Dumb it down and make it simple. What am I saying, to who and why? - Wanna try it? Put on your marketing scientist hat 👒 (official uniform) and see if you notice a difference in your conversions, mental health, clarity and trust in yourself.$

Why yes I DID have to buy this tiny perfect chair

Why yes I DID have to buy this tiny perfect chair for the studio 😍

Flower wall 2022 is complete and ready for you + y

Flower wall 2022 is complete and ready for you + your cute fam.
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I added a few more weekend time slots! 🌺

On the other side of the outdoor shoot editing hil

On the other side of the outdoor shoot editing hill! Yay me!
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Outdoor work coming up:
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Snow minis! I’ll be doing one day this month, one day in December and one in January.
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I secretly want to shoot in the Cle Elum, Wenatchee or Chelan area one more time. Interested in that? Dm!
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The rest of my work will be in the studio!

A little update about the studio + how I plan to u

A little update about the studio + how I plan to use it:
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Originally, I had planned to rent the studio out to others but having spent time here, I’m going to only do that on a very limited basis. The main reason is cleanliness. Keeping an all white space clean is no joke! I don’t mind doing that work of course as the space is like my child lol- but it would be a lot to ask of a renter.
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The second reason is that the space is situated amongst other professional offices and I want to be cognizant of people coming and going and noise output.
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So what will be happening in this magical room?
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As a photographer, I’m going to focus on newborns, milestones + motherhood. Bring the littles in to document their growth and spend time snuggling them here. Easy, simple. I’ll have different floral based set ups each season + fun events.
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As an educator, I’ll teaching here + holding editing hours where you can come and take advantage of the super fast fiber. I love helping other family photographers get booked with trusted clients.
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It has become such a peaceful place in my life. A lovely little hideaway where it’s bright and airy even on grey days ❤️❤️

Right one cue, instagram begins acting like a comp

Right one cue, instagram begins acting like a complete idiot right when I want to talk about why you should not be putting all your marketing eggs in the instagram basket. Today, thousand of people woke up to find their account deactivated and/or suspended. For those of us creators who have put a ton of time into this app, the fact that it *could* be snatched away from us just like THAT is terrifying. I have my account pretty locked down to prevent anything like that from happening but if the app itself shuts down my account? Well.. sh*t. Right? So yes. You need to start marking OFF this app. Like now. But where? May I suggest Pinterest? Here’s why:
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1. Pinterest is a visual search engine. It is no longer about just pinning Fall soup recipes. They have really upped their game in the search department and you, as a visual creator of pretty images, should be there. How powerful is the search? When my website was hacked and not showing up on google for my main keywords, my PINTEREST BOARDS were still showing up on page one and two.
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2. If you have not got your Pinterest account set up or you are not posting there, is is most likely because you are choosing to tell yourself a story about how you are too overwhelmed and/or do not have time. How much time have you spent farting around on IG this week? You have time. Love ya, but you have time.
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3. If you are not on there, you are definitely losing bookings. I got three inquiries in a ROW for my highest priced session this summer.
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4. If you are stuck, you are in luck! In November, I am teaching a small group class on Pinterest for Family Photographers in my studio on Bainbridge Island. Headshots, editing + snacks too! Come!

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