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Fiona Margo Education & Mentoring

Fiona Margo Education & Mentoring

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Latest from the Blog

01/29/2020 ·

The importance of keeping promises to yourself

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Back on the habits train this fine Tuesday morning. Yesterday I discussed some habit ideas for the creative entrepreneur. Today I am going to discuss the most important aspect of new habits: keeping the promise. This year, despite my botched ACL replacement, I wanted to get really fast again. I ...
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01/29/2020 ·

Another look at the ideal client

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One of the first pieces of advice is to: find your ideal client! You are supposed to picture this perfect person so you can direct your marketing towards them. - However, I am asking you to challenge the narrative that you need to visualize one type of person for that ideal client and instead ...
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01/28/2020 ·

Top things I did to see more success as a creative

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I was looking back over the last three years of doing this work full time and saw that this year I’ll be making 50k more a year than that first full-time year three years ago (was part-time before that).-I don’t say that to brag, I share to encourage you to treat your creative endeavor like a ...
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01/28/2020 ·

Letting go of insecurity​

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If you had to guess, how many times do you think you held your own self back in 2019? You may have even assigned other people to blame that was not warranted for keeping you from building the business you wanted. I know I was telling myself all kinds of stories about why I could NOT have the type of ...
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01/28/2020 ·

Why I don’t love community over competition

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I have said before that I have some issues with this idea that has taken over in creative communities over the past year: community over competition. I rather don't love the concept because I think it can be confusing. When you are in business, there is an undeniable level of competition and I don't ...
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01/28/2020 ·

The step from dreaming to doing

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A while ago it seemed that everyone on Instagram was clamoring for the chance of winning a magical trip that was being given away by a very famous insta family.-I saw all kinds of messages like "Please let us win! I would do anything to visit X place!" or "My family would love this so much! It would ...
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This baby and I feel the exact same about the fact This baby and I feel the exact same about the fact that spring showed up for one day in the PNW and then promptly sucked back into the sky and turned back into rain.
I asked in stories a few days ago what everyone wa I asked in stories a few days ago what everyone was struggling with when it comes to content creating. The most popular answer was: overwhelm!
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So! I made a 5 Day Content Planning Guide for you! You can grab it in the link in my profile. It will help you:
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•define your content pillars
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•the ven diagram of perfect content
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•your emotional content pillars
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•where to put which type of content
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•a place to gather content ideas
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•and a guide to plan out 5 days at a time!
I just announced that my in person mentoring oppor I just announced that my in person mentoring opportunity application is open!
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This mentoring opportunity will last from 10am-9pm (because we will be shooting a sunset session together).
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This opportunity will include a review of the following:
-your goals 
-your work
-your marketing messaging
-your client processes
-editing
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And help you:
-streamline your client experience
-create a marketing plan
-make more money doing this thing you love so much 🔥
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All of this will take place in a very relaxed, one on one (or two on one), silly, fun (yes we will laugh) atmosphere at the lovely @dahliabluffcottage
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Link to apply is in my bio!
Last night, my ch chat focused on incorporating th Last night, my ch chat focused on incorporating the storybrand framework into a family photography marketing strategy.
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Also- I asked in stories what else you are struggling with content wise- so I’d love to hear if you want to pop up there.
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The overview of the chat was as follows:
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This marketing framework is: market as though your client is a hero who has a problem that needs solving and you are the guide who will help them get there.
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So often we market in way that positions our brand as the hero so this transition can take a bit of thought work.
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First step: map your client journey and see where you may be losing people. None of this will be effective if you have a process where a client cannot reach a destination (book a session, contact me, get on an email list).
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Marketing as the guide helps build client trust, allows the client to get to know you, eliminates confusion, connect easily with you and grow along with your business.
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To identify what your hero client might be struggling with before booking you- ask them, look through common email questions or look through your reviews and figure out which problems you solved for great session results.
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Stuck? Comment below or shoot me a DM! ✨🥰✨
Counting down the days until these mountains open! Counting down the days until these mountains open!
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Tomorrow at 10am, @beccajeanphotography and I will be chatting about all things maternity photography on clubhouse! Come say hi!
I’m putting together an opportunity to mentor in I’m putting together an opportunity to mentor in person with me in May. The day will start with a one on one deep dive at @dahliabluffcottage and end with a sunset session.
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I’m working through the logistics of this. I think it’ll be one on one or two on one and a negative COVID test will be required.
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If this is something that interests you- shoot me a DM!  Not sure yet on cost.
Last year, I did this super fun vow renewal (with Last year, I did this super fun vow renewal (with kiddos present) with @lizdenfeld!
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Since then, a handful of you have reached out to do something similar!
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I’m totally down to do a few of these a year as long as your kiddos come along as well ✨

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