Have you ever had a failed New Year’s Resolution?
Probably- because 80% of resolutions fail. The ones that succeed do so because the maker of that resolution has started a habit that they stuck to tied directly to that resolution. Eating better, working out more, sleeping more, reading more books- ALL of those would need to be tied to a new habit to really make a meaningful change in your life. So how can we start new habits this year directly tied to marketing our businesses? (hi! welcome to Marketing Monday btw). Here are some of the marketing habits I do:
I try to do a meaningful IG post at least 3 times a week. This exact post is the result of a habit: I dedicate Monday’s post to marketing. You could easily pic days of the week and post themed content (Monday: family portraits, Tuesday: dads and babies, Wednesday: moms and babies, Thursday: a pic of YOU. If you are unsure about what to write in your captions, stick to this-tell stories and/or give helpful advice.
Once a week, I also pin ALL the content I have created for week. Ideally, to grow Pinterest you should pin a couple times a day at least but START the habit by pinning all the content you created on Fridays, for example. On another day of the week, I blog. Blogging makes GREAT pinnable content and brings people right to your store front. You could have a habit where every time you log in to instagram, you first support others BEFORE posting your own content.
The bottom line is that the key to lasting change is creating a habit that becomes mindless. This can be done with your marketing too! You just have to stick with it until it becomes easy. The only way to start is by keeping the promise to yourself that you will!