First things first, let us all recognize that anyone listening has a true passion for creating and you may very well likely have made creativity part of your job. That is amazing. It is also really hard to create, especially when most of us release what we create into the world for critique, sometimes within minutes of creating it. Instead of seeing a space filled with other creative people who are also sharing art, we start to compare. We start to doubt the very thing that brought us so much joy.
We start to doubt the very reason we stuck with our artistic journey in the first place. Let’s acknowledge some truths: social media can be extremely rewarding and has led me to meet some of my very closest friends and grow my business, but it can also be a place that fills us with negativity. We are not generally viewing each other’s art in a coffee shop or on the walls of a museum. Instead we are sending image after image into our social world for immediate approval (or gasp! disapproval!). I cannot think of a a more terrifying way to share what you create!
You must get out of your OWN way in order to market. This episode goes over two important mindset shifts to market your family photography business the way you want to.
- Getting over the fear of judgement – tips and tricks to get over judgement of yourself and worry about judgement of others
- Overcoming comparison so you can market the way you want YOU want to so you can show up authentically.