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Fiona Margo Education & Mentoring

Fiona Margo Education & Mentoring

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Fall Marketing Checklist

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For Family Photographers who want to build a trusted, booked brand!

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All the images displayed on this site are property of Fiona Margo Photography.

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All you need is good light and emotion. And tea. Must have tea.

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fionamargo

Fiona: Seattle Family Photographer • Marketing Educator
This is the time of year I start to crave the sea. This is the time of year I start to crave the sea. Loved this weekend a few years ago at the coast with my babes. 🌊 The last image in this set is still one my favorite images I’ve ever taken. I think it’s the only one without any edge to it at all, just flow.
Been a minute since I made a gif! I have soooo man Been a minute since I made a gif! I have soooo many gif sequences that’s I’ve saved from 2022. So many, gifs but so little time ❤️
IG recently updated that it wants its app to be mo IG recently updated that it wants its app to be more SEO friendly. They are constantly updating this app (carefully sidestepping the update we all really want ::better organic reach, ahem::) and this time, it’s to be better with organic search. 
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What does that mean for you? Swipe to find out.
Can I handle this shoot? No. No, I cannot. Can I handle this shoot? No. No, I cannot.
Big Sur opening April 5th or 6th! - 🔸motherhood Big Sur opening April 5th or 6th!
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🔸motherhood 
🔸maternity 
🔸family
🔸or even headshots /content for another photographer ❤️
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{Big Sur Family Photographer, Big Sur Family Photos}
Need some Spring marketing ideas? Come get some ma Need some Spring marketing ideas? Come get some marketing inspo! Plus I gave a few app updates to make sure you’re marketing in the most efficient way. As a bonus you can hear me stumble over the English language and make an entirely not real word.
Another four kiddo family in front of my lens- thi Another four kiddo family in front of my lens- this crew welcoming the 4th brother.
❤️❤️❤️❤️
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Here’s how I make my newborn sessions quick + painless:
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🍃I’m fast! I am not a methodic, slow moving lady at sessions. I’m calm but fast. This keeps things fun and interesting.
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🍃I come with a flexible plan- our goal is to get older kiddo shots done first since the newness of my arrival eventually wears off so I like to take advantage of curious energy.
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🍃I adjust my personality for each kiddo. A quieter kiddo will get a slightly different experience with me than a busier kiddo. 
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🍃nothing anyone can do at the session will surprise me: accidental falls, angry outbursts at baby, angry outbursts at mom or dad, extreme wrestling matches, a full tour of every toy in every child’s room, up the back blowouts, milk leaks, colic, potentially suffocating snuggling lol, shooting most of the session with a toddler on my hip, or a cat on my leg, or a dog humping my leg - I’ve literally seen it all!
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If you’ve been on the fence about newborn photos, I highly recommend capturing these moments. ❤️
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{Seattle newborn photographer, Bainbridge Island Newborn Photographer, Bainbridge island family photographer, lifestyle newborn photographer, Seattle lifestyle newborn photographer}
The way that a new to me location, a sweet family The way that a new to me location, a sweet family + a sunny evening feels like Christmas morning.
Quit chasing “ideal clients” and start buildin Quit chasing “ideal clients” and start building trust. How to build trust has a family photographer? Here are some ideas:
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▶️ show a consistent body of work no matter where a potential client finds you
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▶️foresee fears a potential client could have about a session with you and talk about those fears
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▶️let yourself be seen within your brand. We don’t need every second of your life recorded but potential clients love to see you, hear from you and learn from you.
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▶️make your brand easy to book: the majority of potential clients don’t want to jump through 10 hoops to get on your calendar.
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▶️make yourself easy to refer by delighting your clients.
I spy, with my little eye, a very rare sunset Bake I spy, with my little eye, a very rare sunset Baker opening on my online calendar in August 👀
You know something I used to feel insecure about? You know something I used to feel insecure about? I didn’t consider myself… creative.
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I think more than I’m creative, I’m an extremely hard worker. My mind says, “did you become a good photographer because you are a creative person or because you took 70,000 photos the first year you had your camera?” And then I’d judge myself. Or feel like a fraud. 
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Am I someone who sees the world differently than others or am I someone who stubbornly will not give up until I’m good at shit? Are they same? …maybe?
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I’m not sure anyone really knows. I have a lot of ideas- I love the way light catches on the edges of leaves, the rise and fall of beautiful music can leave me breathless, I’ll read a really well written poem 50 times. Am I creative? Or are we all and the difference in being creative and becoming A creative is just work?
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A while back, I decided I as tired of judging myself about it. I decided to like my own work. To love my edits. I know this is something a lot of photographers struggle with and it makes them feel like imposters.
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My advice to you is to stop judging. Let all your beautiful creations just… be. Keep making things that bring YOU joy.
I realized I never shared this! - Educational cont I realized I never shared this!
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Educational content ideas are one of my favorite things to talk about.
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Educational content helps clients see you as the expert. Not as the expert of photography, which can feel like an intimidating title, but as the expert of YOUR brand. Which you are 💅🏻
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Being on the other side of your lens can drudge up a lot of worries, concerns and fears for potential clients. You can help them feel safe but hold their hand through the booking process.
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This info is from an older episode of the podcast but it’s one of the most downloaded and goes hand in hand with next week’s episode on Spring Marketing Ideas! Enjoy.
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Happy weekend! And enjoy my typo 🙄🤓😵‍💫
Sooo excited to be heading back to this gorgeous l Sooo excited to be heading back to this gorgeous location soon. It is,in my opinion, one of the prettiest in Washington. 🥰
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Dates left: 3 in April, 2 in May and one in June!
Good news, I added access to the online course as Good news, I added access to the online course as a bonus to this in-person class. 
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Come join on March 31st for snacks, marketing planning, headshots, laughing, learning and probably more snacks 🍪 
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5 spots left!
The time has come to attempt this photo again with The time has come to attempt this photo again with my girls. Here’s an old one in the meantime.
Ooooh fear. It’s can really hold us back. Often, Ooooh fear. It’s can really hold us back. Often, it’s not as clear as just feeling “scared”. Fear may show up in ways like this:
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“I’m not ready yet”
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“My booking process isn’t perfect”
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“I hate my website font”
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“Before I do anything, I should Re-brand” 👀 
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These are sneaky little thoughts to keep you quiet. My challenge to you in your marketing this week is exact what the quote above says “Be brave enough to be seen trying new things”.
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Want to host an event for moms in your town? Do it!
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Want to film a day in the life to connect with clients, do it!
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Have a slightly controversial opinion that makes you a better photographer? Share that b.
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Hint: you are ALREADY brave ❤️
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The fact that Canva messed up this quotation mark is driving me crazy but I’m out here! 😓🤣
San Francisco/Big Sur trip coming up! - I’d love San Francisco/Big Sur trip coming up!
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I’d love to do a few more sessions there. This location was particularly magical!
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Message me if you are up for any of the following ideas:
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🔸family or maternity shoot here
🔸family or maternity shoot in Big Sur
🔸 family or maternity shoot at Ford Ord Dunes
🔸 I’d be down for a social get together or I could teach a markrting and/or Pinterest class!
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I’d be so honored if you’d share with friends local to the area!
First mama to be in the floating flowers, swipe to First mama to be in the floating flowers, swipe to see the magical trail that’s right outside the studio 😍
The family photographers course has arrived! - The The family photographers course has arrived!
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The content of the course is drawn from everything I’ve learned being obsessed with marketing since I first began teaching this topic in 2018, insights from building my own booked up business, hosting the Family Photographer Marketing Podcast and hundreds of DMs with family photographers struggling with feeling unseen and under booked.
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This course is prettttty much everything I know 😃 and this is the intro, price. The price will go up a bit starting April 1st, so snag it now!
This week we’ve already chatted quite a bit abou This week we’ve already chatted quite a bit about content pillars but if you’d like to learn more, 🎧 in!
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I cover the content pillars that matter the most to family photographers and why. Plus an example week of content.
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Enjoy your weekend!
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