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Family Photography Marketing Podcast, Episode 02: Overcoming Comparison

The Family Photographer Marketing Podcast is here! All the details about Episode 01.

2023 Marketing Planning Education Offerings!

Past Season Reflection for Family Photographers

2022 Vision Planning!

Marketing Habits for 2021!

Why you need a marketing plan.

Productivity for the Creative Entrepreneur

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All you need is good light and emotion. And tea. Must have tea.

fionamargo

What 80% of my time in the studio looks like

What 80% of my time in the studio looks like

So excited to have finalized what I’m offering i

So excited to have finalized what I’m offering in the studio! This bright, pretty room will be home to maternity, newborn, motherhood + milestones for babies under 1!
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The prices will go up in the next few weeks, so snag a session ASAP! You can book right online + I’ll help with styling too!
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Can’t wait! ❤️

Ready for a change in your marketing habits? I cha

Ready for a change in your marketing habits? I challenge you, fellow family photographer,
(read in Harry Potter voice) to a February Market Challenge!! 🪄
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Swipe through for more deets but the short of it is:
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💡come up with a marketing pattern
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🔮stick to it
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🖥️repurpose that content once per week!
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You are not trying to go viral or become insta-famous, or book out in one month or take over the world. You are trying to learn to trust yourself on your follow through and learn valuable data about what your audience likes to see from you!
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We love data 👩🏻‍🔬 we need data 👩🏻‍💻 we are here to gather said data 🕵🏻.
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I’ll be here to support you through the challenge with tips and tricks! 🗣️👀

This little one wins the absolute most snuggly awa

This little one wins the absolute most snuggly award 🥇

Why yes, I did make a flower box for babies at @st

Why yes, I did make a flower box for babies at @studiomargobainbridge 🥰

When you scout and scout and scout and scout and f

When you scout and scout and scout and scout and finally find a snow spot for Seattle snow clients 😍
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I had to sing a small song to distract myself from the pain as my toes defrosted, worth it tho ❄️❤️

Whether you have a website, hate your website, or

Whether you have a website, hate your website, or are in need a website this episode has something for you.

We will be going over common website mistakes family photographers make, how to a build a solid foundation for your website and three website trust building attributes that are often over looked and how to fix them.

*BONUS* Episode: - This episode comes after pollin

*BONUS* Episode:
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This episode comes after polling my audience and releazing there is quite a bit of confusion + frustration with reels and how to use them for your family photography business.
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I go over the some tips + tricks to make reel creation easier (including my favorite apps), what your reel foundation creation should be based upon and some things NOT to do. <3

Ooooh I loved this session so much because to an a

Ooooh I loved this session so much because to an adventure family photographer a new location is the greatest gift.
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Trying out a still image with music!

Winter beach sessions tho 😍 - This extremely am

Winter beach sessions tho 😍
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This extremely amazing styling 😍😍

I’m bringing back another online marketing class

Baby you’re like lightning in a bottle ⚡️

Baby you’re like lightning in a bottle ⚡️

A little snow mini reel for your Tuesday ❄️ ❤️

Three Marketing Tricks to Try: - 🌸 Patterns: Of

Three Marketing Tricks to Try:
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🌸 Patterns: Often it is the overwhelm of what kind or content to post and how much to post that keeps us quiet. If you choose a pattern, for example: one reel, two carousel posts + 3 story posts/weekday, you have the beginning of a marketing foundation. If you are sticking to a marketing plan, and you know what you are trying to book and you also know the type of content you want to create, a lot of the indecision is taken away and you gain clarity. You can plug content related to what you are trying to book into your pattern.
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🌸Time-Chunking: Figure out how long you can be productive doing ACTIVE tasks. For example, I can edit for about and hour and half BUT I can only create content for IG or social media for about 45 minutes before my mind starts to get bored and distract myself. So I know that if I give myself a time chunk of marketing for 45 minutes, I can stay focused during that chunk. For that 45 minute chunk I am ONLY doing the 2-3 marketing tasks that I told myself I was going to do. I am not also checking email, scrolling or responding to DMS. I am Keeping the Promise of doing the work I said I was going to do within this 45 minute period.
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🌸Batching: Let’s say you give yourself an hour to create a reel. Since you are already in that the creation mindset and gave yourself time + space for reel making, once you begin that work, you might find that you can get yourself in the groove of creating that type of content and if you can finish out 3 reels and you know your marketing pattern includes one reel a week, you have now made 3 reels of content and helped future you stick to the pattern.
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These are three tricks rooted in habit that’ll lead to a stronger marketing foundation.

At a newborn session last week, a client asked if

At a newborn session last week, a client asked if I ever shoot outside at newborn shoots- yes! Especially in spring and summer I love to finish the session with a few outside 🌸

Episode 3 has dropped! - This week we will be chat

Episode 3 has dropped!
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This week we will be chatting about three helpful marketing tricks: patterns, time-chunking and batching.

Often it is the overwhelm of what kind or content to post and how much to post that keeps us quiet. We know what we are tying to book and what we would like potential clients to connect with but when we go to post, we sit back because we don't have a foundation of what to say and where.

These simple tricks can help!

This episode is sponsored by my online class Four Steps to Building a Trusted Family Photography Business. It takes place on Feb 16th at 10:30am PST. ⭐️

I got to photograph THE cutest trio at the mountai

I got to photograph THE cutest trio at the mountain this weekend 😍
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We lucked out with pretty clouds and a splash of sun.

In the marketing class I teach, we go through what

My entire family struggles a bit with the WA winte

My entire family struggles a bit with the WA winters. I always think we were perhaps meant to live in California- we thrive being outside, in the sun + adventuring.
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So right now, I’m here: at this gorgeous golden glowy beach watching a spectacular sunset.
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Maybe when I’m older, I’ll be a snow bird. I’ve spent the last ten years professionally chasing the sun- why stop when I’m old and grey 👵🏻 🌅 ❤️

Studio newborn sessions current have 87% of my art

Studio newborn sessions current have 87% of my artist heart ❤️

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