Contact Us

Nav Social Menu

Fiona Margo Education & Mentoring

Home
About
Blog
Contact
Courses

5_Day_Content_Planning_Guide-1 Download

Primary Sidebar

First Name

Email address:

Leave this field empty if you're human:

Latest Course

Image Credit

All the images displayed on this site are property of Fiona Margo Photography.

First Name

Email address:

Leave this field empty if you're human:

Footer

All you need is good light and emotion. And tea. Must have tea.

Marketing + Pricing. - In continuing with my previ

Marketing + Pricing.
-
In continuing with my previous chat about pricing, I want to pivot through conversation from pricing strategies (which has a refresher should be guided by a. how much money you want to make and b. how many sessions you can take on without it having a negative impact on your mental health).
-
Once you have established your price point, you’ll need to come with messaging that is helpful and relevant to the types of clients who are interested in booking you.
-
I’m always a fan of marketing 6 weeks to 2 months in advance of what you are trying to book. The higher the prices, the more helpful it is to give people some time between booking and your session, whereas if your session prices are lower, price will be less of an objection and you can post openings with less notice.
-
The higher your price, the more added value you can offer to your clients. I think of myself as mid range price for adventure work but included in my session cost is personalized styling + location help. There’s a time commitment there, but it causes no feelings of resentment. I like being mid-range price because I like a high volume schedule. In the future, I may raise prices, lower the number of sessions and increase added value.
-
If you are priced high enough you could offer a client closet, print sales assistance, album design assistance…. The list goes on. Whatever you are offering should be part of your marketing plan and content.
-
Here’s a common mistake I see: photographer comes on to the market in the mid/low range price point and offers lots of hand holding and added value, a client closet for example. Before long, the photographer is over booked and stressed out with coordinating outfits but not making enough money to cover the stress. To make things worse, the profit they do make goes directly to free people for more dresses… avoid this trap!
-
Make sure that if your added value will require more of your precious time and profit, charge more!
-
Do not make decision on how you “should” run your business based off what others are doing. For all you know, they are drowning behind the scenes.

Hi clients! - Thank you for your patience through

Hi clients!
-
Thank you for your patience through unexpected puppy summer.
-
We try to raise really good dogs, and these first months are critical for proper development. So I’m not going to feel bad for putting a lot of time into this little ball of potential. But it has thrown my off my normal turn around time.
-
I promise galleries are coming!! ⭐️ ⭐️

. “Instructions for living a life. Pay attentio

.
“Instructions for living a life.
Pay attention.
Be astonished.
Tell about it.”
-Mary Oliver

Missing newborn session this summer. Someone bring

Missing newborn session this summer. Someone bring their baby up to the mountains! 👶🏻💕🏔

Did my pricing mini live yesterday! - I decided to

Did my pricing mini live yesterday!
-
I decided to make it a bit of an intro to pricing and also which emotions are helpful and hurtful when deciding to set prices.
-
I hardly hear anyone talk about pricing strategy or mindset so I happy to be having these conversations!
-
I added a question box in my stories- ask away!

Pricing Mini Series: intro to pricing!. Helpful +

Pricing Mini Series: intro to pricing!. Helpful + unhelpful emotions when it comes to setting your prices for your photography business.

I’ve reached a magical level of my photography b

I’ve reached a magical level of my photography business where my girls can tag along if my husband is working. They just play while I shoot! Obviously that’s not true for all my locations, but for a select few it works great!
-
This week we met up with a friend I’ve known since high school. My girls played while I photographed them and they all shared some cocoa at the end! ☕️ ❤️

Copyright © 2021 · beloved theme by Restored 316