passionate about
helping family photographers create trust-worthy brands
help for the busy family photographer trying to EFFECTIVELY market their gorgeous work
Get the clarity and
confidence you need to build the business of your dreams
a dream starts with a plan
Only 10% of photography businesses ever hit six figures. If you remove everyone from the pool except family photographers, the percentage drops even further. Take men out of the pool and the percentage is microscopic.
While six figures doesn’t need to be the goal for everyone, when you factor in taxes and expenses, it is a great baseline to do this wonderful work AND make a living wage. So what separates these successful family photographers from the flock?
Marketing. Mindset. Consistency.
One-On-One Marketing Mentoring
In 2025, posting on instagram and hoping for the best is NOT going to help you reach your income goals. You have likely felt the shift.
Fewer views, fewer bookings. Eek! If you are someone who wants to make a living wage from this business- you need strategy.
Over the last year, I used the exact strategies we will discuss in this mentoring program to grow 44% more in revenue over the year before. I did not make that much more because I bought new presets or a few more dresses for the client closet or because I hit 10k on insta…
It was because I was consistently and effectively marketing my family photography like a local business. Six figures felt a lot easier because I was able to base my marketing around my seasonal income goals instead of marketing out of desperation to an audience who wasn’t looking to book.
If you feel lost about where where and how to market your beautiful art you are not alone!
Just knowing where to START can feel impossible. I have been there. I would open IG ready to post, write out a caption.. then .01% of my audience would see it. Of those .01%, how many were local moms looking for a photographer? Not many. The dates would remain unbooked.
For the majority of family photographers, the output to visibility ratio off in their marketing. Our goal is to identity the marketing activities that result in bookings and pour into those. Putting your heart into the world for no one to even see is disheartening and frustrating.
Part of this program is about discovery marketing that is much more productive. We will work through the mindset issues likely holding you back and being the group will give you the boost of bravery you need to show up.
The work we do is so rewarding. I have been doing this for 12 years and hope to continue for many more. But my family needs my income so making this business profitable is my only option, and maybe yours too. If you feel stuck, unseen and under-booked- let’s change that.
The Family Photographer Marketing
Podcast
Our Most Popular Episodes
Episode 38: Family Photographer Marketing Reviews: Part Twothe ideal session
EMBARRASSING sessionFamily Photographer Marketing Podcast Episode 10: Embarrassing Session Stories stories
Weekly marketing tips for Family Photographers.
The most common praise the podcast receives is “no fluff, solid advice”. So if you are feeling stuck or overwhelmed with marketing, tune in!
Free Resources
Free resources to
help you gain marketing traction
Elevator Pitch Worksheet
Identifying Knowledge Gaps for your Photography Business
Past Season Reflection
Meet Fiona (+Rooney)
I’m Fiona, a family photographer of 12 years, marketing mentor since 2019, podcast host, mama to two girls, lover of exploring my beautiful state and teaching other creative women to gain clarity and confidence to build profitable businesses.
Over the past 12 years, I have marketed my photography business through recession + boom economies. I have tested and tweaked and tried pretty much every marketing strategy that there is from sponsored events, event booths, print ads, Facebook ads, stories, reels, TikTok even post cards in the local coffee shops. I am not afraid to test and try things and share everything I have learned with you and help you apply marketing techniques that feel aligned with the type of photography business you are trying to grow.
There is pretty much nothing I love more than helping photographers streamline their visibility so they can focus on creating more art they love.
